Maps are for People, Addresses are for Cars

If you want people to visit you, don’t give them your address; give them a map.

Addresses are for people going directly from point A to point B, without doing anything useful on the way: no side-errands, no socializing, no stopping to enjoy food or drink.

Maps are for people for whom physical space has meaning; if something interesting lies between their point of origin and their destination, they would damn well like to know about it.  And you can bet your hat that any place they stop at will see extra revenue, and every place they pass will be enlivened.

In the road vs street dichotomy, maps are for streets, addresses are for roads.

As a general rule, places that emphasize maps over addresses are highly walkable.

Maps (and pedestrian wayfinding signs) are ubiquitous in urban Japan:

This slideshow requires JavaScript.

But they are also found in walkable parts of America, such as Old Pasadena:

Old Pasadena partial map

 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s